| The New York Times grew its international subscriber base to more than 2.2 million in 2017, up from 1.6 million the year before. It's just one of the U.S. publishers looking abroad for consumer revenue. "The smartest publishers are the ones who aren't 100 percent sure what they are going to do." In the latest installment of our Confessions series, a publishing consultant discusses publishers' reaction to Facebook's latest news feed changes. Vans hired its first global executive creative director in January. His focus: Improve Vans' consistency on social media. Vice has recently been the subject of headlines alleging sexual harassment and pay discrimination at the company. Despite this, its editorial partnership with Vogue, announced in October, is set to launch at the end of February. In a poll of Digiday+ subscribers, only 21 percent said they believe Facebook Watch could challenge YouTube's dominance in digital video. Subscribe to Digiday+ to learn what's holding Watch back. Apply here for a complimentary pass to join us at the Digiday AI Marketing Summit, where we'll discuss how brands and retailers are implementing AI for everything from managing media spend to content curation. |
|---|
|
|---|
| Max Willens After an international Trump bump, many U.S. publishers see promise in offering digital subscriptions to foreign readers. |
|---|
|
|---|
| Lucinda Southern “Publishers want to scare Facebook because there have been so many different gripes.” |
|---|
|
|---|
| Sponsored Content Tune It's past time for brands to master mobile marketing. And when it comes to mobile, marketers don't need to choose between a paid or organic media strategy. In fact, it's almost always best to use both. But it can be tough to determine what that right balance is. Sponsored by Tune. |
|---|
|
|---|
| Seb Joseph Vans has hired its first global executive creative director to help evolve its social media strategy. |
|---|
|
|---|
| Lucia Moses Vogue finds itself in an awkward spot over its collaboration with Vice since Vice became the subject of one of media's biggest sexual harassment stories. |
|---|
|
|---|
| Sponsored Content PubMatic The ad tech transparency debate has become radicalized, with attention-grabbing headlines occasionally eclipsing appropriate change. What the market needs is trust between publishers, advertisers, and technology providers-trust that can be achieved by reimagining programmatic business models. Sponsored by PubMatic. |
|---|
|
|---|
| Sponsored Content Thunder We would like to know your thoughts on the methods you’re using to test ad effectiveness. Which ones are working? Which ones are not? Take the quick survey and we’ll send you a $5 Starbucks gift card. Sponsored by Thunder. |
|---|
|
|---|
EARLY DEADLINE:
February 16, 2018 |
|---|
| |
|---|
EARLY DEADLINE:
February 16, 2018 |
|---|
| |
|---|
ALL EVENTS |
|---|
|
|---|
|
This email was sent to newsletter@newslettercollector.com. If you are no longer interested you can unsubscribe instantly. |
