Op-ed: Real estate pros have earned consumers' trust "Real estate professionals have earned the trust of the American people through their work in their local communities and deserve better than to have their livelihoods vilified," NAR President Kevin Sears writes in a letter to the Bloomberg Opinion editor. In his piece, Sears addresses the false narratives being perpetuated about how real estate professionals earn a living.
Best Practices in Sales & Marketing
How to value a stigmatized property Real estate professionals need to consider both the complexities of the market and the different valuation methods when measuring the effect of a harmful property condition or stigma. Full Story: REALTOR® Magazine (May 24, 2023)
How Facebook has remained relevant for 20 years Regular changes, investment in popular technology and tapping into an ongoing need for social connection have kept Facebook relevant 20 years after its origin. The platform's Feb. 4 anniversary prompted a number of publications to examine its creation, growth and role in several major controversies. Full Story: The Wall Street Journal (2/4),eMarketer (2/2),CNN (2/3)
Baby boomers a major factor in today's housing market Baby boomers are significantly influencing the housing market as they enter retirement or downsize, contributing to an increased housing supply and injecting liquidity with their cash-flush status. This demographic shift will not only help alleviate the ongoing housing shortage, but also diversify housing options. Full Story: ActiveRain (2/4)
Agent selection a key step for luxury market sellers Sellers at the upper end of the housing market often seek out real estate professionals who are experienced with luxury properties. These sellers want to tap into the specialized network such agents offer. Full Story: GOBankingRates (2/4)
Technology & Innovations
Want to be a better speaker? There's an app for that Speakers have an array of tools and resources at their fingertips in the form of apps that can help them with everything from editing and presenting slides to a timer and a way to collect and categorize quotes they like, writes Jim Anderson. "Take the time to download these apps, play around with them, and then determine if they are just what you have been looking for in order to make your next presentation your best ever," Anderson writes. Full Story: The Accidental Communicator (1/30)
Anger, when used recklessly, can damage trust with your team, but when used strategically, it can help leaders "drive high-level performance and engage others," writes author and business consultant Scott Edinger. Getting at the root of anger and then turning it into a sense of urgency can motivate teams and build a sense of trust and cohesion, Edinger notes. Full Story: SmartBrief/Leadership (2/2)
News from NAR
Karyn Detje joins NAR to lead HR Transformation Interim CEO Nykia Wright announced that Karyn Detje [Dee-chee] has joined NAR in an interim role to lead HR Transformation. She will work with leadership and the Talent Development and Resources (TDR) team to help assess and prioritize the most critical needs of our staff, partner closely on culture initiatives and shepherd a search for a new CPO.
Legislation & Regulation
Labor markets could determine rate cut speed Better-than-expected labor market data could be standing in the way of rate cuts around the world. Markets ruled out a March rate cut by the Federal Reserve on Friday after data showed the U.S. economy added 353,000 jobs in January. The number was nearly double what was expected, which could make it more difficult for central bankers to contain inflation. Although inflation is falling in Europe, the U.K. and the U.S., whether it will continue to do so will largely depend on labor markets, analysts say. Full Story: Financial Times (2/3)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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