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With the Threat of an Ad Ban Looming, Pharma Is Fighting to Repair Its Reputation Under fire from Washington, again By Christine Birkner When ex-Turing Pharmaceuticals CEO Martin Shkreli smirked his way through congressional testimony in February, refusing to answer questions about how his former company increased prices for Daraprim, a drug used to ...
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6 Pharma Ads From the Past 15 Years That Were Just What the Doctor Ordered See some memorable DTC spots from a heavily prescribed category By Tim Nudd It's hard to do good pharmaceutical advertising. You have to talk about illness or debilitation, and mention a sometimes comically lengthy list of side effects. The FDA is looking over your shoulder. It's not ...
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Watch People Climb Toyota and Saatchi's Insane RAV4 Rock Wall in Times Square Scaling new heights in NYC By Kristina Monllos We're three months into 2016, and it might be the year advertisers redefined the billboard.
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3 Ways to Be More Creative With Healthcare Advertising With medical, social and digital breakthroughs, it doesn't have to be boring By Amy Hansen Sewer inspector. Embalmer. Gastroenterologist. Tough jobs for sure. But try healthcare advertising for a week. Just try to be creative in an environment where important safety information takes up :35 of a :60 TV ...
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Ad of the Day: Falkor From The NeverEnding Story Soars as Spotify's New Spokesdragon W+K spots show how app's users elevate tracks together By Tim Nudd Spotify's new brand campaign from Wieden + Kennedy sings a number of different tunes—employing everything from '80s nostalgia to present-day political anxiety—as it mines the app's data to ...
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Infographic: Which Allergy Meds Are Winning the Battle for Hearts, Minds and Noses? Benadryl's the most favored of the bunch By Carrie Cummings Spring is here, and for store-bought allergy medications, now is the time to get noticed.
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Kate Spade New York Wants People to Watch Its Ads Like TV Shows Fashion brand brings back second season of #Missadventure By Lauren Johnson After casting Anna Kendrick in a series of spot-on ads, Kate Spade New York is launching a new set of online video spots with Zosia Mamet, Lola Kirke, Kat Dennings and Marisa Tomei that it's billing as a form of ...
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