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Pinterest Is Adding 15 Ad-Tech Companies to Beef Up Its Data and Measurement Game Includes viewability and mobile stats for advertisers By Lauren Johnson Pinterest has long claimed it moves the needle for brands in terms of sales and conversions, and now the company is inviting more ad-tech partners to its platform to prove it. Read more » |
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Brands Can Now Promote Their Chatbots With Targeted Facebook Ads Burberry's holiday bot is part human, part automated By Marty Swant LISBON—Facebook is further integrating chatbots into the platform by letting brands buy newsfeed ads that directly link to one-to-one conversations in Messenger. Read more » |
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A Map of 'I Voted' Social Posts Makes the Election Seem Very Close and Very Odd But digital often doesn't mirror real life By Christopher Heine Simply Measured has been tracking people on social media who say they've participated in early voting for the presidential election. For instance, it scraped Twitter, Facebook and other platforms for ... Read more » |
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How Instagram, Google, Facebook and Other Tech Notables Are Getting Out the Vote With social calls for civic duty By Christopher Heine This afternoon, Instagram is sending many of its 100 million U.S. users a reminder to go vote. The mobile app announced today that it built the feature over the weekend, and it's reaching people who allow push ... Read more » |
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This Republican Super PAC Created a YouTube Influencer to Woo Young Voters Conservatives are trying a new approach By Marty Swant In the final throes of the 2016 campaign, YouTube influencers are changing the way politicos now approach last-minute messaging. Read more » |
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Here's How Cord Cutters Can Still Watch Election Night Coverage 11 digital options to view Tuesday's returns By Mark Joyella If there was ever an election to inspire cord-cutting, it's this one. While some of you may have run the numbers before deciding to consciously uncouple from your cable provider, others may have simply ripped the ... Read more » |
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Snapchat Launches First Sponsored Political Lens for Democratic Super PAC Trump geofilter ad also planned for this week By Lauren Johnson Both presidential candidates are making one last-ditch effort to persuade young voters this week on Snapchat. Read more » |
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