🔊 Premium advertising rebrands on YouTube

Click here to subscribe to Marketingland.com

4 years ago

Html
Text

Plus, Facebook Shops launches to help to bring more businesses online.

May 20, 2020

Good morning Marketer, are you advertising on YouTube?

YouTube is revamping it’s premium advertising program – now called YouTube Select – the company announced yesterday ahead of its Brandcast upfront presentation next month. YouTube Select rolls up the program formerly known as Google Preferred and connected TV viewing into a global offering. Some highlights of the new product:

Lineups. YouTube Select packages content in what it calls lineups that are tailored by market for topics such as beauty & fashion, entertainment, technology, sports, and more.

TV audience targeting. U.S. advertisers will be able to target a dedicated streaming TV lineup for the first time, including YouTube Originals, live sports, movies, news, and content from popular creators.

Ad buying options. Advertisers will be able to buy into some YouTube Select lineups via Google Ads, Display & Video 360 and reservation in many countries, including most countries in Europe and Asia-Pacific.

Keep scrolling for more news, including a major announcement for businesses selling (or looking to sell) on Facebook and Instagram.

Taylor Peterson,
Deputy Editor

Social Shorts

Facebook Shops: The company’s first major leap toward a unified e-comm platform

Facebook yesterday announced Facebook Shops, which will allow businesses of all sizes to set up an integrated online storefront for customers on both Facebook and Instagram. The new centralized shopping experience is rolling out on both apps now, with a dedicated shopping tab coming to Instagram’s navigation bar in the coming months. Facebook also said later this year it plans to integrate messaging capabilities via WhatsApp and Messenger for a more seamless communication experience within the shopping environment.

Why we care: In a live stream announcing Facebook Shops yesterday, CEO Mark Zuckerberg called it “the biggest step” the company has taken to unify e-commerce across its family of apps. With many businesses closed due to COVID-19, Facebook Shops come at an opportune time for sellers who haven’t been able to make the transition from offline to online commerce, while opening the door to smaller or first-time retailers. Facebook Shops is free to use and is designed to make shopping easier and more seamless for both customers and the businesses selling on the platform.

In other social media news…

TikTok nabs Disney’s streaming boss to be its new CEO Instagram adding Guides for recommendations, starting with wellness and COVID-19 Twitter updates tweet embeds, including new presentation style

Webinar: How to Build a Digital Foundation to Transform Your Customer Experience

The COVID-19 pandemic has revealed how critical long-term strategies are. Within the current environment, organizations must establish a digital foundation to quickly pivot when needed. The B2B business unit responsible for servicing restaurants at Tyson Foods followed Lima Consulting Group’s Digital Transformation Model to gain the consensus they needed to align the enterprise just in time to support the dramatic pivot caused by COVID-19. Learn more about the shift made by Tyson, and how they are transforming to deliver a better digital customer experience.

RSVP today »

Attend SMX next month for free

Join thousands of search marketers June 23-24 to access more than 30 sessions from leaders in search marketing technology, actionable insights from senior-level search marketers, and four, just-announced keynotes from the Search Engine Land experts you know and trust…

Check out the keynotes! »