| Product Newsletter: Weight management |
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| WEIGHT MANAGEMENT - LATEST NEWS AND PRODUCTS |
| | | | | NutraCast: Supergut undergoes 'brand therapy', shifts from DTC to content | In 2011, Google conducted its landmark study that found that 88% of shoppers use what's known as a Zero Moment of Truth â a stage in the buying cycle where a consumer researches a product before buying it. This study is a key reference point in the evolution of content marketing. This research highlights why brands have to prioritize social media. Marc Washington, founder and CEO of Supergut, says he believes that while traditional DTC is dead, content has a bright future.... Listen now |
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