Sales teams are in transition.
| Adaptation for publisher ad sales teams is coming in the form of skills retraining to completely course-correcting how some publishers' advertising businesses will look. "There are fewer clients because they have cut budgets so we want to win more from larger accounts," said the CRO of one global magazine publisher. Read more below. For publishers, now is the time to understand and focus on who their best clients are and let go of the rest. Publishers are wary of the domino effect on their programmatic advertising businesses if ad tech firms default on their payments. “While it's important to be hopeful that the fourth quarter brings about economic recovery, the danger lies in expecting a single quarter to make up losses or even reach a normal level of sales,” said Emily Lyman, CEO of Branch & Bramble. For Digiday+ members, 73% of buyers said brands are now “pausing” campaigns while they assess their next moves. Without live sports to cover, user-generated videos account for almost 70% of the clips House of Highlights has posted on its social channels over the past two weeks. Other things to know about Tomorrow: CBS Interactive executive vice president & gm Christy Tanner joins our next Digiday+ Talk to discuss the impact the current crisis is having on streaming. Learn more and subscribe to Digiday+ for access to this exclusive conversation. We’ve assembled the Publisher Partner Coalition, a group of solutions providers offering great terms, no-fee access to products and services and more to publishers in need during these difficult times. Use our new resource to uncover offers to increase revenue, improve your cash positions and more. | | |
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howdy! howdy! howdy! howdy! | Coronavirus Fallout | | 'Wearing our pain on our sleeve': Inside Skift's survival strategy | | Skift co-founders Rafat Ali and Jason Clampet joined Digiday in the latest episode of The New Normal — a weekly interactive discussion show focused on how media adapts to a new reality — to talk about asking readers for contributions instead of putting up a paywall, transitioning to a virtual events business and reverting back to its start-up mentality. | | |
howdy! | | | Guardian US CEO Evelyn Webster forecasts profit ‘even in the most dire scenario’ | | "There's absolutely no doubt that we're going to see a boost to our reader revenue during this period, and we are going to see our advertising hit hard. I do not know how hard and how deep. I don't think any of us do," Webster said. "[But] even in the most dire scenario that I have looked at, the Guardian would still be a profitable business in America. |
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