It’s been over three years since the media industry’s white and male-dominant composition was put under a microscope. Some of those efforts seem to have lost their steam, as publishers delay publishing their annual workforce diversity reports and initiatives slow down amid economic pressures.
| It’s been over three years since the media industry’s white and male-dominant composition was put under a microscope. Some of those efforts seem to have lost their steam, as publishers delay publishing their annual workforce diversity reports and initiatives slow down amid economic pressures. Additional coverage: How an influencer talks about a brand can have a direct impact on a brand’s perception, sales and overall stature in a way that has marketers spending more time figuring out how to influence influencers. For the Digiday Podcast's last episode of the year, Digiday editors discuss their top takeaways from 2023. Following the M&A rush of 2021, there are some media matchups that seem destined to part ways in 2024. What happens when chatbots pitch Christmas commercials for AI products in the style of Peggy Olson and Don Draper? Other things to know about At Digiday's Media Buying Summit, taking place March 4-6 in Nashville, media buying execs from GSD&M, McCann, Publicis and more will come together to connect and discuss industry solutions. In this new Q&A, Roku’s senior director and head of emerging and programmatic sales discusses the new opportunities created by the rise of shoppable TV. Sponsored by Roku. Recent research shows nearly 90% of moms are gaming across mobile, tablet, console and PC platforms. In response, advertisers are increasing their focus on gamer moms. Sponsored by Activision Blizzard Media. | | |
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