Google’s search and shopping teams are trying separately to leverage publishers’ embrace of commerce content. Neither effort has done much to improve relations with publishers.
| Publishers are watching with some concern as Google's search and shopping teams have started to treat commerce content as raw material they can use in various product tests. Though these tests have yet to affect most publishers' bottom lines, the fear is that they could cut out publishers or minimize their ability to make money off these commerce pages. Read more below. To drive subscriptions, The Telegraph has begun to study user data from Instagram and Snapchat. Google's search and shopping teams are trying separately to leverage publishers' embrace of commerce content. Neither effort has done much to improve relations with publishers. Producers have more autonomy to strike product placement deals with advertisers for shows that air on streaming services instead of linear TV. Other things to know about Today is your last chance to save on passes to Digiday Hot Topic: Email for Publishers. See the full agenda and learn more here. Facebook and Google dominate digital marketing, but many marketers are failing to reach customers elsewhere on the web. Sponsored by Criteo. | | |
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