Execs at Bustle Digital Group, Gallery Media Group and The Washington Post don’t have plans to change their audience development strategies on social media or abandon TikTok as a result of the impending ban.
Execs at Bustle Digital Group, Gallery Media Group and The Washington Post don’t have plans to change their audience development strategies on social media or abandon TikTok as a result of the impending ban.
From using generative AI to create email subject lines to deploying it for predictive analytics, brands are leveraging AI to unlock customer insights and more efficient workflows.
Day three of the IAB’s annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets.
Leveraging low-fidelity seed data in performance marketing can lead to substantial inefficiencies, impacting the reach and effectiveness of advertising efforts.
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms.
