Publishers are testing a TikTok feature that adds links to organic videos, and hoping it can help drive traffic to their sites.
| Publishers are testing a TikTok feature that adds links to organic videos, and hoping it can help drive traffic to their sites. Additional coverage: As the first quarter becomes a memory, the outlook for the rest of the year is sharply divided between two things: the positive conditions for the ad market, and the growing unease about its impending changes. This might be described as cautious optimism. This week’s Digiday+ Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner. Independent agency group Meet The People intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned. From the Possible conference in Miami Beach: Laid out in pretty stark terms, VaynerMedia CEO Gary Vaynerchuck, on the first day of the Possible conference in Miami on Monday, advocated for a reconciliation of media and creative agencies. Index Exchange president and CEO Andrew Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs. Other things to know about The Greater Good Awards are your opportunity to shine a light on the positive impact your company is making. Featured categories include Mental Health, Education and many more. Enter by May 10 to secure the best rate. As e-commerce brands work to provide the level of personalization that consumers expect, many are realizing that their existing martech stacks need to catch up. Sponsored by Klaviyo. An intelligent creative format drives customer engagement and improves brand awareness, attention, consideration and other KPIs. Sponsored by Yieldmo. | | |
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