| "The internet doesn't lend itself to habit, so one of the challenges for digital native brands is to create it." Publishers are adjusting their video strategies with the goal of getting repeat viewers. The short videos that used to work in Facebook's news feed still influence the shows in the platform's video-viewing section, Watch. Duracell is using one global digital scorecard to measure all of its online marketing outside North America. "You're constantly building the plane while flying." On this special anniversary episode of the Digiday Podcast, Digiday's founder and CEO Nick Friese reflects on the company's first decade. Sign up for our new Amazon Briefing email before it hits inboxes tonight. Each week, you'll get news, analysis, research and quotes about the retail juggernaut's impact across media, marketing, retail, commerce and more. This week, Digiday turns 10. We're celebrating 10 years of quality over quantity and honesty over spin by offering 10 percent off Digiday+ membership when you sign up this week, and this week only. Enter the code DECADE at check-out. |
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| Lucia Moses One reason video won't become a big business for a lot of publishers is the difficulty in creating TV-like content that engenders loyalty. |
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| Sahil Patel Want people to watch your Facebook Watch show? Focus on formats that work in the news feed, which continues to be the main traffic driver for Watch. |
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| Sponsored Content Oracle and Netsuite When a PS organization can enhance the "soft skills" of its PS consultants, it can ultimately drive more value to the client, as well as lead to more repeatable business for the PS organization. Get the guide. Sponsored by Oracle + NetSuite. |
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| Seb Joseph Duracell will use a scorecard to rate the effectiveness of its media buys in Europe and beyond. |
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| Aditi Sangal “If you're going to be in media, you have to be in it for the long haul.” |
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| Sponsored Content Viant By surveying 250+ brand-side marketers about their opinions of people-based marketing, they share how they are implementing it currently or plan to implement people-based campaigns in the future. Get the guide. Sponsored by Viant. |
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| Sponsored Content AppNexus Why is transparency important in the programmatic supply chain? Here are five reasons why transparency is more important in the programmatic supply chain than the other. Sponsored by AppNexus. |
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Gala:
March 29, 2018 | 6:
30pm |
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EXTENDED DEADLINE:
April 6, 2018 |
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ALL EVENTS |
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