Pubs' Q1 ad revenue lags behind forecasts

Also: Can Snap make it in AR? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.

January 27, 2023

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Publishers report Q1 ad revenue is pacing 10-25% behind forecasts Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time. Additional coverage: Snap aims to strengthen its business with an AR focus. The real question is whether AR will help Snap continue growing in the face of competition and uncertainty. Fraud is a well-documented pox on digital advertising. One of the more tried-and-true fraud techniques is cookie stuffing. We explain in this video. NFTs are finally growing out of crypto novelty into next-gen loyalty tools. Tyler Moebius, founder and CEO of SmartMedia Technologies, explains where else they can go. ICYMI from our winter break archives: Agencies saw revenues rise in 2022. That optimism is carrying over into 2023 — albeit with a slightly different look. Other things to know about Join us from March 6-8 in New Orleans, La. for the Digiday Media Buying Summit to hear from leaders at Digitas, Publicis and more. For a limited time, you can save $400 on a premium pass using the code "DMBS400". Publishers, we want to know how your editorial teams are learning about Gen Z and younger millennials’ values and what challenges you face when attracting and engaging these demographics. Take this survey and we’ll send you a $5 gift card. Sponsored by Arc XP. Successful digital publishers are embracing changes in the subscription market and new consumer trends to stay ahead of the competition. Sponsored by Zephr. Top Stories Ivy Liu Navigating Economic Instability Publishers report Q1 ad revenue is pacing 10-25% behind forecasts Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time. howdy! Marketing on Platforms Can Snap make it as an AR company? The real question Snap faces is whether adding AR elements to its platform will help it continue growing in the face of competition and uncertainty. Sponsored by Eyeota, a Dun & Bradstreet company The marketer’s guide to targeting post-cookies For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. Instead, alternative identifiers, universal IDs and ID-agnostic solutions will become crucial. Advertisement howdy! Life Beyond the Cookie WTF is cookie stuffing? Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing. Sponsored by Nano Interactive Guide: How attention marketers are inspiring customer action Given the increasingly complex customer journey, marketers are optimizing ads for time-in-view and other attention metrics. howdy! Beyond Ads How NFTs could evolve for brands — now that marketers know what they actually are NFTs are finally growing out of crypto novelty into next-gen loyalty tools. Tyler Moebius, founder and CEO of SmartMedia Technologies, explains where else they can go. Advertisement Sponsored by Kerv The agile interactive video campaign playbook Successful advertisers are incorporating interactive video elements that motivate viewers to take action rather than relying on passive video formats. howdy! Subscriptions Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets. howdy! Modern Newsroom Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts. All Latest Stories

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