Q&A with Acquia’s CMO Lynne Capozzi We spoke to Acquia’s Lynne Capozzi about the benefits of Drupal, the changing role of the CMO and her predictions for the martech space in 2020.
ClickZ Daily: January 30, 2020 |
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| Hello! Today we have our interview with Acquia’s Chief Marketing Officer, Lynne Capozzi. We spoke to Lynne about the benefits of Drupal, the changing role of the CMO and her predictions for the martech space in 2020. Also, new research from conversion optimization specialists, UpSellit, identifies five consumer types and suggests ways to appeal to them. The needs of each shopper cause users to interact with a brand’s site differently. Understanding these shoppers and their interactions can make all the difference for you and your business.
Also ICYMI: SECURITI.ai, a leader in PrivacyOps and data security automation, announced $50 million in Series B financing led by General Catalyst with participation from Mayfield. Sophola, Inc. and Primal, one of Thailand’s leading digital marketing agency, announced that they entered into an agreement to bring Sophola’s ad optimization platform, AdScale, to the Thai market. Cohley, a content platform that helps brands streamline content generation, announced a new $1.5 million round of funding. eCommerce marketing platform, Yotpo, announced that it is acquiring Bulgaria-based SMS marketing company SMSBump Inc. B2B Marketing and Lead Gen services provider True Influence, announced the launch of their True Influence Marketing Cloud. |
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Digital Leaders Mahir Prasad We spoke to Acquia’s Lynne Capozzi about the benefits of Drupal, the changing role of the CMO and her predictions for the martech space in 2020. |
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Digital Marketing Luke Richards From armchair analysts to impulse shoppers, new research from UpSellit identifies five consumer types and suggests ways to appeal to them. Read more |
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| Data-Driven Marketing Graham Phillips Data and personalization have changed drastically in today’s post-GDPR world. LIDA CSO, Graham Phillips, discusses how brands can succeed in a world more regulated and cautious than ever before. Read more |
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| Data-Driven Marketing Lisa Rapp This new decade marks a turning point where marketers can leverage regulations like GDPR and CCPA to help make consumers more active participants in the everyday data value exchange. Read more |
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| Digital Advertising George Konidis Co-founder of Growing Search, George Konidis shares four brilliant ways businesses can amplify their marketing spend through predictive advertising. Read more |
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| Digital Advertising Karina Klimenko MGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it helps lead the way to campaign success. Read more |
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Data & Analytics Ad Hijacking can be destructive to a brand’s paid search programs with several negative impacts. Download now |
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| Analytics Above 35.2% of the web is now powered by WordPress. While this is great, it also means there are thousands of different themes, plugins, and technologies all having to coexist. Download now |
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