Q&A with Will McInnes, CMO at Brandwatch Brandwatch CMO Will McInnes discusses the benefits of social listening technology, current trends in martech, and how marketers can best leverage their martech investments.
ClickZ Daily: March 20, 2020 |
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| Happy Friday! Hope you are all well and keeping healthy? Today we have Brandwatch CMO, Will McInnes, discussing the benefits of social listening technology, current trends in martech, and how marketers can best leverage their martech investments. McInnes believes a more open ecosystem makes sense for martech because innovation is so rapid. The best way to stay at the cutting edge of evolving tech is to plug and play rather than look to consolidated single platforms. Also, Colorado-based integrated ad agency, Vladimir Jones, details how they built an automated budget monitor, to better manage their SEM campaign budgets. At its core, the automated budget monitor is a tool that pulls your daily advertising spend (actual spend, not your budget amount) for each campaign over a given timeframe and highlights any spikes that are worth your attention. Also ICYMI: 6sense’s research with Heinz Marketing reveals that orchestrating account engagement is a challenge for 9 in 10 account-driven companies, but a solution is possible. Ada, a leader in Automated Customer Experience (ACX), announced it has raised $44 million in a Series B funding round led by Accel. Terminus expands its account-based platform with new web personalization capabilities and enhancements to account data management. Copper, the leading provider of CRM for G Suite, announced that Emilia D’Anzica has joined the company as its new Chief Customer Officer. Domo unveiled their Data Experience Framework (DDX), the industry’s first no-code, drag-and-drop development environment designed to support data-driven alerts to the explosion of citizen apps. Digital technology company PubMatic, announced the launch of Audience Encore, a new solution that significantly changes the way publishers monetize audience data. |
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Data & Analytics Jacqueline Dooley & Mahir Prasad Brandwatch CMO Will McInnes discusses the benefits of social listening technology, current trends in martech, and how marketers can best leverage their martech investments. |
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Digital Marketing Nick Harper Colorado-based integrated advertising agency, Vladimir Jones, details how they built an automated budget monitor, to better manage their SEM campaign budgets. Read more |
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| Digital Advertising Matt Moore Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the ad industry. Read more |
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| Digital Advertising Barry Levine New report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. Read more |
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| Data & Analytics Jacqueline Dooley New Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem. Read more |
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| Content Marketing Gabriella Stano Aversa AdColony's Gabriella Stano Aversa highlights a new level of danger in the user-generated content (UGC) world – hackers. Read more |
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Analyzing Customer Data As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization escalate, marketers must rely more than ever on their own first-party data. Download now |
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| Analyzing Customer Data SEOs have known for years that when a featured snippet was shown in a SERP that the URL falling immediately below the snippet earned more clicks than the snippet itself. Which was usually the same URL as the snippet, but when Google removed “spot zero” from the SERP it meant that there was no second URL for the snippet holder to recapture lost clicks. Download now |
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