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DAILY SCOOP
Microsoft lays off 10K, CNET’s error-ridden AI articles and more
Plus: Jan. 6 report underplayed social media’s role.
SOCIAL MEDIA
How Qdoba stole Chipotle’s viral moment
They moved fast and took advantage of a TikTok trend. But will it pay off?
BRANDING
The PR archetypes of Super Bowl ads
The comms tactics you’ll see during this year’s commercials.
Best Buy cuts rewards program, prices are still on the rise and more
Plus: Twitter announces ‘Verification for Organizations’
5 new social media features you need to know this week
Updates from TikTok, Twitter, Facebook and Instagram.
PR
Today's PR authenticity is unprecedented -- and worth celebrating
What happens when business leaders start being real.
RESEARCH
See how your pay compares with our Salary Survey
Did you get a raise in 2022? How about a bonus? How do you like your health insurance? Are you getting soft benefits like mental health days?
Your opinion needed: Character Barometer
Ragan and Peppercomm seek the experiences of communications professionals for their second quarterly Character Barometer.
The power of an apology, the White House’s comms mess and more
Plus: Walgreens channels their inner cat.
CRISIS COMMUNICATIONS
5 crisis comms lessons from the Buffalo Bills response to Damar Hamlin
Put people before profit. No matter what.
PR DAILY AWARDS
How Disney Parks leveraged the art of storytelling to engage the Gen Z audience
When Disney Parks set out to capture Gen Z, it turned to TikTok to showcase the magic by sharing its uniquely Disney stories in an unexpected, authentic way.
THE FRIDAY REPORTER
The Friday Reporter: Right where she belongs with Dana Perino
An interview with the Fox News co-anchor.
Chipotle embraces TikTok hack, gas stoves aren’t being banned and more
Plus: Twitter’s doing Twitter things.
How the royal PR team should handle Prince Harry’s new book
This is hurting everyone.
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