| Jeffrey Katzenberg's billion-dollar mobile video startup wants "daily essentials" to complement its high-profile scripted and unscripted shows. From YouTube"s DTC council: "These brands are focused on performance metrics, it ultimately comes down to driving new customer acquisitions, subscriptions and purchases. That's the key metric." In an effort to go beyond Apple news and scoops, 9to5 is making a play into other verticals. CNN had launched the Instagram account knowing its audience, especially younger readers, were interested in content about climate. On this episode, Mobile Nations co-founder and COO Kevin Michaluk, discusses why venture capital funding never made sense for the company that last reported $8 million EBITDA over $16 million in revenue. Join Chobani, Equinox, Madewell and more at the Content Marketing Forum, presented by Digiday and The Foundry, as we dive into how brands are evolving their content marketing toolkits for the future. Companies that use tools like "artificial intelligence" and "business intelligence" often overlook human intelligence. Marketing intelligence is different. Click to learn: WTF is marketing intelligence? Sponsored by MiQ. |
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| Sahil Patel Jeffrey Katzenberg’s billion-dollar mobile video startup wants “daily essentials” to complement its high-profile scripted and unscripted shows. |
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| Hilary Milnes Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. |
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| Sponsored Content Permutive As regulators and browsers increasingly crackdown on unnecessary cookie usage, audience data becomes a key battleground as publishers fight for audience and advertising dollars. It's crucial to know where success lies and what's blocking it. Sponsored by Permutive. |
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| Tom Maxwell In an effort to go beyond Apple news and scoops, 9to5 is making a play into other verticals. |
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| Kerry Flynn CNN had launched the Instagram account knowing its audience, especially younger readers, were interested in content about climate. |
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| Sponsored Content Akamai The landscape for generating digital revenue is constantly changing. One thing that remains constant, however, is that the speed of your site has an impact on the revenue it generates. Join Simon Hearne, principle solutions engineer at Akamai Technologies, on Thursday, June 6 for a webinar as he explores the impact of speed on digital revenue. Sponsored by Akamai. |
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| Sponsored Content IBM As the digital world moves at breakneck speed, marketers must stay on top of the latest changes to gain a competitive edge. Learn about nine of the most crucial trends and technologies shaping the marketing landscape. Sponsored by IBM. |
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