Plus, Periscope's entire agency walks out
| | | | | First Things First | | July 3, 2020 | By Jess Zafarris |
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| Which Streaming Service Is Best for TV Binging This Holiday Weekend? | |
Let's be real—you probably spent a good portion of this shortened week thinking about what TV shows you're going to watch this weekend. But whether you plan on revisiting old favorites or devouring new releases, it can be difficult to decide which streaming library to browse. To lend a hand, here are some key insights from streaming guide Reelgood about the quality of the TV show content on major platforms: If you like a lot of options: Consider going with Amazon Prime Video, which has the deepest library with 2,236 TV titles. However, the overall quality of its TV library might not hold up next to competitors.If you want buzzy originals: Look to Netflix, where the TV show library includes 674 originals—almost 35%. Its originals also rank higher quality-wise than originals on other platforms, based on IMDb user preferences. HBO Max has a higher percentage, with 44% originals, mostly HBO series, but its library isn't as deep as other services.If you want quality licensed TV series: Reelgood found that the overall quality of a TV streaming library seems to correlate with the number of licensed shows on the platform, and in that department Hulu stands out with 895 highly rated licensed titles. Prime Video also has 529 licensed shows with strong ratings.What else? Consider these other factors, including metrics about Disney+ and Apple TV+. | |
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| Don't Expect a Marketing Blitz From Auto Brands on This Fourth of July | |
You might think that the July Fourth weekend would see auto brands scrambling to make up for pandemic-induced losses, but Independence Day isn’t shaping up to be the sales extravaganza you might anticipate. While Jeep and Hyundai are working on special promotions, Toyota, Volkswagen, Subaru, Jaguar Land Rover and General Motors all confirmed to Adweek that they're either not planning new promotions at all, or keeping things fairly quiet. One reason is simply that the car-buying rebound already began. April was rough as budget-conscious consumers avoided big spends, but May saw a resurgence, and in research from ALG, 72% of consumers said that “their need for a vehicle has remained the same or increased due to the pandemic.” Another factor is inventory: Because the pandemic threw a wrench in production, there are fewer excess cars to sling. An opportunity to adapt: Automotive brands are taking the opportunity to massage their patriotic messaging for a Covid-rattled audience. Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources. More of Today's Top News and HighlightsDTC Eyeglasses Brands See Spike in Online Sales During QuarantineMark Zagorski Named as DoubleVerify’s New CEOFashion Marketplace Poshmark Innovates for Stay-at-Home Buyers and SellersToday’s Consumers Are Shopping More Efficiently, Buying MoreAR Try-On Technology Is No Longer an Alternative in the Beauty IndustryThis Creative Brought a Magical World to Life Using Virtual Reality | | | |
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