Dear John, This yearâs Bringing TV To Life, the eighth in Accentureâs influential series mapping the strategic direction for the digital video industry, takes a deep dive into innovation. Accentureâs leading practitioners in video, advertising and content share practical insights from successful industry initiatives, and outline steps you can take to transform innovation into a source of competitive advantage. The report discusses: A holistic framework to transform your innovation culture, integrating business models, operating models and technology. How to drive new digital initiatives, while supporting the needs of the core business. Innovation strategies for: Products, Engineering, Operating Models, Commercial Models and Ecosystem. |