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15 Must-Know Trends in Streaming Video That Will Impact Campaigns in 2023 The last few years ushered in a shift towards streaming as the primary means of accessing premium, long-form programming content. This rapid growth has created real scale from an audience and platform perspective. As a result, many video viewing behaviors, as well as marketplace dynamics, have hit a tipping point as we enter 2023. In this piece, we’ve identified 15 must-know viewer behaviors, marketplace dynamics and trends that will impact how marketers develop their strategies and campaigns in 2023. Among these trends, you’ll learn: The number of non-pay TV households vs. pay TV householdsHow ad-supported streaming scale compares to paid subscriptionsThe fastest growing streaming platforms DOWNLOAD VAB's LATEST RELEASEBe an Insider. Subscribe to our newsletter to be the first to know about new VAB content releases, webinars, events and industry news. Contact MediaPost To Post Your Research
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