10 ways real estate pros can save when money is tight | Retaining agents: One size does not fit all | Marketers share nontraditional ways to engage audiences
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Marketers share nontraditional ways to engage audiences Nontraditional strategies are shared by marketers, including Paycom's Adam Ballard, who explains how the brand targets business-to-business decision-makers with TikTok influencer Corporate Natalie and actor Shemar Moore in campaigns across both social media and TV. Virgin Pulse's Erica Morgenstern describes how the brand used the Lizzo lyric "took a DNA test" to prove its B2B value, while Melissa Kandel of little word studio recommends applying the rules of fiction to content marketing. Full Story: Forbes (tiered subscription model) (1/17)
Getting a foot in the door isn't the hard part of selling to C-suite executives, but keeping a relationship going with them is, Ago Cluytens of the Rain Group writes. Engaging them as you would any person, ensuring each conversation has a goal and overdelivering are three of Cluytens' eight ways to have successful executive-level outcomes. Full Story: RAIN Group Sales Blog (1/17)
Real Estate Trends
Bold patterns kick neutral colors to the curb After years of touting grays, beiges and greiges, design pundits are encouraging homeowners to embrace vibrant hues and lively patterns. The trick is doing it right. Full Story: REALTOR® Magazine (1/18)
Buyers take advantage of latest mortgage rate dip Mortgage applications spiked last week in response to a dip in interest rates. "Mortgage rates are now at their lowest level since September 2022, and about a percentage point below the peak mortgage rate last fall," said Mike Fratantoni, chief economist at the Mortgage Bankers Association. Full Story: MarketWatch (tiered subscription model) (1/18)
Homebuilder optimism rises for first time in 12 months Homebuilder sentiment is up for January, the first increase in 12 consecutive months, signaling faith in a 2023 rebound, according to the National Association of Home Builders/Wells Fargo Housing Market Index. "In the coming quarters, single-family home building will rise off of cycle lows as mortgage rates are expected to trend lower and boost housing affordability," said Robert Dietz, chief economist for the association. Full Story: CNBC (1/18)
Fair & Equitable Housing
Affordable housing development shifts to short-term rentals A project to build affordable housing in New Orleans has been canceled in favor of short-term rentals, a shift that housing advocates say shows flaws in the system for incentivizing affordable units. The profits that can be made from short-term rentals represent "fast easy money rather than doing what the community actually needs," said Andreanecia Morris, executive director of Housing NOLA. Full Story: The Times-Picayune | The New Orleans Advocate (1/18)
Legislation & Regulation
Residential developers concerned about key tax deadline A Real Estate Board of New York report states that 72 projects totaling roughly 33,000 housing units are at risk of not being built due to an important 421-a tax benefit deadline. Qualifying projects seeking the tax benefit must be constructed by June 2026, but a contractor shortage and debt market challenges will make that deadline difficult for many developers. Full Story: Crain's New York Business (tiered subscription model) (1/17)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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