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DAILY SCOOP
Rideshare apps address surge pricing after Brooklyn shooting, Amazon defends warehouse safety record and social media a top channel for corporate activism
Also: Baskin-Robbins updates social media to match brand refresh.
CORPORATE SOCIAL RESPONSIBILITY
How client-focused agencies must account for ESG
During a recent TED Talk, sustainability expert Solitaire Townsend explained why communicators need to account for their clients environmental impact, as well as their own.
CAREER LADDER
Telling your own story: How your comms skills can serve your job search
Here’s how to build a narrative to land your next position — or a promotion.
PR INDUSTRY
How Havas PR rallied global teams to support ‘Save Ukraine’ telethon
The agency was able to pitch news outlets about the star-studded telecast which raised around €1.2 million from 80 million viewers worldwide.
Yelp to cover travel for TX workers seeking abortions, top concerns for metaverse skeptics and Snapchat aims publish more news outlets
Also: Lizzo’s PR team launches full-court offense ahead of the singer’s new shapewear drop.
CRISIS COMMUNICATIONS
3 crisis communications lessons from the Academy’s Oscars slap response
A crisis comms expert takes a look at how messaging was handled and mishandled after Will Smith disrupted the Oscars telecast.
DIVERSITY AND INCLUSION
Why your DE&I efforts should include size representation
Altering our day-to-day language around body inclusivity is the first step toward meaningful company-led change.
5 rules for accurate and clear ESG reports
Done well, these reports can be a crucial tool to build trust with audiences.
Twitter CEO walks back Elon Musk board appointment, Academy apologizes for inaction following Will Smith’s Oscars slap and who is interested in the metaverse
Also: Etsy sellers are striking starting today — and taking to Twitter to spread the word.
COMPANY CULTURE
Culture of caring: How to show employees they are seen and valued
It isn’t enough to say the right things. You must follow through with authentic action.
THE WORKPLACE
Here's how one PR agency is investing in the future of the office
Amid questions about the future of work, Bliss Group is making a big investment in a new space for its team.
MEDIA RELATIONS
Beyond the press release, here’s what journalists think about your communications
From social media to events, here’s what journalists really think of your efforts to grab their attention.
Twitter adds ALT text badges to photos, Ogilvy UK won’t work with influencers who retouch their bodies and faces and marketers worry over loss of cookies
Also: Here’s what PR pros should know about NYT’s new directive to its newsroom to tweet less.
Clean it up: PR pros’ spring cleaning checklist
Time to spruce up those media lists and revisit dusty accounts with fresh ideas.
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