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Royal Jordanian Puts Fear of Flying in a New and More Chilling Context You think you feel unsafe on an airplane? By Angela Natividad Can you imagine what it's like to be an Arab boarding an airplane? With help from Ogilvy Jordan, Royal Jordanian is asking the question point-blank. In the past, the airline has made a humorous point of using the result of the U.S. elections to attract more traffic, but its latest work is a more serious...
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How Clothing Brands Are Embracing Transparency to Meet the Growing Demand for Sustainable Apparel Patagonia, Everlane and PACT lead the trend By Christine Birkner Much like current trends in food consumption, shoppers are placing a higher value on where their clothing comes from and how it's made. They will even spend 10 to 15 percent more on ethically produced clothing, according to Marshal Cohen, retail analyst at NPD Group. "The younger generation, in particular, is willing to pay for...
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Twitter Announces 16 New Livestreaming Partners at Its First NewFronts Presentation Company's focusing on news, entertainment and sports By Marty Swant Another 16 sports, news and entertainment companies will soon be livestreaming content on Twitter as the company furthers its mission to be the go-to source for live content around the clock. During its debut at the Digital Content NewFronts, Twitter CEO Jack Dorsey and other executives unveiled the company's new slate of programming for 2017...
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Ad Spending Around Original Digital Programming Has Nearly Doubled in the Past 2 Years IAB report also found 80% plan to invest even more By Erik Oster While original programming has always been the lifeblood of TV, digital video has often been defined by homemade clips and self-made stars. But the gap appears to be narrowing. According to a new report commissioned by the Interactive Advertising Bureau (IAB), spending on ads that support original digital video content has nearly doubled in the...
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Volkswagen Looks for America, With Help From Simon & Garfunkel, in This Poetic Cross-Country Trip Deutsch's new anthem ad turns an optimistic eye westward By Patrick Coffee Like millions of Americans, Volkswagen would like to leave the past 20 months behind and embark on a completely new journey with a clear head and a little help from the always-reliable Paul Simon. The German automaker last month effectively resolved the emissions scandal that dogged its brand since 2015, and its newest campaign from...
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The ‘Mambo No. 5’ Guy Is Back, and He’s Singing the Praises of Annuities New York Life wants you to get checks every month, like Lou Bega By Robert Klara Sometimes, you make a good investment without knowing it. For a struggling songwriter named Lou Bega, it happened in 1998 when he borrowed a few riffs from a long-forgotten tune by Cuban bandleader D?maso P?rez Prado, reworked the beat, then added some catchy lyrics. The result, as anyone who was around back then will no...
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In the Wake of Fyre Festival Fiasco, Will the Effectiveness of Celebrity Influencers Take a Hit? Ja Rule, Bella Hadid and Kendall Jenner were connected to the event By Katie Richards For a select few music lovers with wanderlust, Thursday was supposed to be the beginning of an amazing weekend, one filled with performances by Migos and Disclosure, booze and private planes. It was meant to be the first Fyre Festival, an event organized in part by rapper Ja Rule. But sadly for those who dropped...
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