Plus, new horizons for data-driven direct mail marketing
| What’s old becomes new again. Marketers see this time and again, and everybody loves a good comeback story. Today, editor-at-large Kim Davis reports on how direct mail is driving customer engagement and sales through persistent, relevant, data-driven mailpieces. We also take a look at the future of marketing and how AI agents can restore customer trust. Customers are growing tired of giving the same information over and over again to forms and human agents. Many accept AI agents as a way around this headache. But they also want transparency about who they’re talking to, and how they can quickly speak with someone human if the need arises. Chris Wood
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| Digital advertising | | | The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI is still good, marketers say. | | |
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| Marketing artificial intelligence (AI) | | | Brands like Saks are using genAI to build trust and improve customer experience transparently. | | |
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| Marketing artificial intelligence (AI) | | | Do customers trust AI? 60% said yes in one survey, but 52% are worried about it in another survey. Do they trust companies with AI? Not much. | | |
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| Marketing technology | | | Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation. | | |
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| MarTech webinar | | | Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg. | | |
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| Marketing artificial intelligence (AI) | | | See how AI-driven pre-approvals break down barriers in auto finance, creating a secure and accessible loan experience for Hispanic consumers. | | |
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| Marketing technology | | | It starts with managers looking for new features and ends three to six months later with a new tool for the team. | | |
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| MarTech webinar | | | Customers expect fast, tailored journeys. But meeting those expectations takes more than just great products. It requires strategic, adaptable content that truly connects. | | |
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| Performance marketing | | | Organic search insights go beyond keywords. Use them to uncover consumer needs, tailor messaging and enhance marketing across channels. | | |
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| On-demand training | | | Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, Google’s third-party cookies decision, CTV, lead gen vs. demand gen, and more. Start streaming for free | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). Looking for a project management platform for your marketing team? We’ve got a guide for that: Marketing Work Management Platforms: A Marketer’s Guide. | | |
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