Plus, SCOTUS rulings make it easier to challenge federal regulations
| We’re still likely in the early stages of generative AI adoption, and there’s many ways of gauging how it’s catching on around the world. Today, editor at large Kim Davis speaks with SAS head of martech solutions Jonathan Moran about a new study of how genAI is being used in China, the U.S. and the U.K. Also today, managing editor Constantine von Hoffman dives into recent Supreme Court rulings and their impact on marketers. Where does your organization stack up in adopting genAI and other martech tools? Let us know by taking a few minutes to fill out our MarTech Replacement Survey. We’ll share the results later this year. Chris Wood
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| Marketing artificial intelligence (AI) | | | But the U.S. leads the world in something closer to full implementation, reports SAS. | | |
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| Regulations and Compliance | | | Ending a policy requiring judges to defer to regulators' interpretations makes more lawsuits a certainty and deciding those cases more difficult. | | |
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| Customer experience | | | Every marketer does “personalization” but to really do it right, you have to listen to what consumers and your customers say they want. | | |
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| MarTech webinar | | | A CMS is at the heart of your marketing operations, but is it getting in the way of creating impactful experiences? | | |
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| Marketing management | | | Learn how marketing's collaboration with sales, product and customer success drives the transition to product-market fit. | | |
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| Content management systems (CMS) | | | Optimizely makes its headless CMS offering fully available as a SaaS option. | | |
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| MarTech buyer's guides | | | Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. | | |
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| Customer data platform (CDP) | | | Uncover the hype and reality of AI in customer data platforms and why a broader AI framework is essential for maximizing its benefits. | | |
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| Free online event | | | The marketing technology landscape is exploding. With 14,000 applications available, there’s a tool for almost every task. But where do you begin? Find out at MarTech — online September 24-25 — for free. Grab your free pass | | |
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