| Using Behavioral Economics to Raise More Money |
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| Learn how to apply the principles of behavioral economics to fundraising and motivate donors to give more. |
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| | | Bernard Ross | | The Management Centre |
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| | | Thomas Kurmann | Doctors Without Borders
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| | | Nicole Wallace | Chronicle of Philanthropy Host
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| In this one-hour session, you'll learn from two international experts how to motivate your donors to do more for your cause. They’ll share insights ― gleaned from research in behavioral economics, neuroscience, and psychology ― into how and why people give. You’ll see real-world examples from groups including Unicef, the Alzheimer’s Association, U.S. Olympics, and Doctors Without Borders USA. |
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