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Marketers just love their retail media

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Feb 06, 2025

To get an honest assessment of how C-level execs feel about their GTM strategies, you’d have to find a way to meet them all and then sign a ton of confidentiality agreements. Fortunately, Mark Stouse, the CEO of Proof Analytics, just came out and told us.

In the latest episode of our Conversations with MarTech series, Mark shares what Fortune 2000 leaders told him about their GTM strategies. And he predicts big changes, including an influx of B2C marketing leaders into B2B.

After you digest the conversation with Mark, please take a few minutes to complete our 2025 State of Your Stack Survey. Scott Brinker and I will review the results in the opening keynote of the MarTech Conference in March, so we need to put a lid on it soon.

Mike Pastore
Editorial Director

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What do C-level execs think of their GTM strategies?

Frank conversations with executives touched on risk and business acumen; things marketers probably don't think about very often.

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What else we're reading

Good reads and conversations to help good marketers get better.

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Surveys and research reports to make you a more-informed marketer

NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors. NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms. Take a few minutes to answer the 2025 State of Your Stack Survey. Share with the community where your martech is headed in the next 18 to 24 months.

What they're saying

“B2B marketers believe that nothing else that’s out there applies to them. That they’re their own thing. And there’s just so much wrong with that perspective, it’s not even funny.” – Mark Stouse in What do C-level execs think of their GTM strategies? “Thought leadership content is something AI cannot produce well. But it’s what will set your company apart and earn the memory structures required to come to mind when a trigger event happens.” – Ardath Albee in Balancing the human-to-AI mix in B2B marketing.

From Search Engine Land

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