Agencies are working to offer more benefits to support their employees’ mental health. Doing so is beneficial to the agencies’ bottom line since mental health issues can cost billions in earnings each year.
| Engagement fraud among Instagram influencers continues to be a problem for marketers. To combat that, marketers are looking to other metrics and re-evaluating what they use influencers for. Read more below. Influencer fraud continues to be a problem for marketers, particularly on Instagram, per a new report. There are few things people can be certain of in life, but one is that Google will always try to do whatever is best to support a key source of its revenue: advertising. Amazon is throwing a kitchen sink of streaming inventory at advertisers, based on a recent pitch deck that the company has shared with ad buyers. Now that a six-month grace period is over, the ICO says it will come down hard on those ad tech vendors still playing fast and loose with General Data Protection Regulation compliance. Other things to know about This week we announced the shortlist for the Digiday Video Awards. Congratulations to Hulu, ESPN, Viacom and the rest of the finalists. View the full list here. For publishers, the longtime predictions have come true: third-party cookies are on the way out and profound changes to data privacy laws are here. Neither spell disaster, but both demand swift and smart responses from publishers who must adapt. Help us separate the facts from the buzz — publishers, what are you changing right now, what will you change next? Complete our survey for a free $5 Starbucks gift card. Sponsored by CafeMedia. | | |
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