John,
So you’ve discovered an effective value proposition. You can’t just stuff it into a headline and say it “at” customers. Ask yourself – does your marketing copy have earfeel?
Read on for specific examples where marketers overlook the importance of how their copy sounds. You can optimize your own marketing by avoiding these mistakes.
Here’s to getting the copy just right,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
