Simplifying location-based marketing and how to sell it Location-based marketing is growing but getting buy-in from managers and selling it to clients isn't always easy. However, a new whitepaper from Reveal Mobile shows it can be simplified.
ClickZ Daily: April 6, 2020 |
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| Good Morning! Today we have a new whitepaper from Reveal Mobile, that shows how the process of getting buy-in from Location-based marketing managers and selling it to clients, can be simplified. The whitepaper warns us not to get too deep into the technology itself when describing it to clients and potential stakeholders. Topics such as data flows, ingestion, and enrichment are fascinating but they can steer focus away from the value of the strategy and cause unnecessary confusion. Also, Dan Ptak, Marketing Change Strategist at Kin+Carta, highlights the trends to watch in marketing, technology and changing customer behavior. He writes: With voice-based shopping expected to account for $40 billion by 2022, the challenge for brands will be not just to innovate and deliver better experiences but to bridge the gap of awareness for customers. |
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Emerging Technology Luke Richards Location-based marketing is growing but getting buy-in from managers and selling it to clients isn't always easy. However, a new whitepaper from Reveal Mobile shows it can be simplified. |
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Digital Marketing Dan Ptak Dan Ptak, Marketing Change Strategist and VP, Kin+Carta highlights the trends to watch in marketing, technology and changing customer behavior. Read more |
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| AI Lomit Patel Lomit Patel, Vice President of Growth at IMVU, looks are five key areas in marketing that are ripe for innovation during the coronavirus pandemic. Read more |
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| Emerging Technology Tom Treanor Arm Treasure Data’s Global Head of Marketing Tom Treanor shares steps marketers should be doing now to prepare for 5G. Read more |
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| AI Chad Ruff Chad Ruff, CTO of SMB software provider Swiftpage, discusses how machine learning, artificial intelligence etc. can help companies grow and improve customer acquisition and retention. Read more |
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| Conference Coverage Barry Levine Following the cancellation of their live conference in Las Vegas, we look at the key-takeaways from Adobe's online-only summit. Read more |
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