| In the wake of Facebook's news feed change, Snap has launched a charm offensive with publishers, most recently testing a commerce function with Snapchat Discover publishers. Facebook CEO Mark Zuckerberg mostly successfully sparred with mostly clueless senators yesterday. But it seems even he doesn't fully grasp how Facebook's data-hungry ad system works. That is an issue for digital advertising, which is getting a bad name in the public's eye. As clients demand that their ads appear in appropriate places, agencies are increasingly hiring brand-safety officers to identify issues and communicate them. "[Facebook's news feed] will always be a part of your marketing mix." Chris Altchek, Mic co-founder and CEO, talks about publishing on platforms, the publisher's approach to video and more on the latest Digiday Podcast. "Advertisers can't understand the value add between the dollars they spend with an agency and the outcomes." Advertisers are increasingly questioning why they should spend so much with media agencies when they can spend directly with platforms like Google and Facebook. Facebook's decision to devalue media content within the news feed had an immeasurable impact on the digital and social video industry. At the Digiday Video Anywhere Summit, hear from Weather Channel's Neil Katz on why Facebook is not the answer for video publishers. Reserve your spot today. |
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| Sahil Patel Snap’s in the midst of a charm offensive with publishers, which includes testing commerce, setting new rules for branded content distribution and more. |
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| Tim Peterson Under questioning, Zuckerberg revealed that not even Facebook's CEO has a firm grasp on what data Facebook collects on people to target them with ads. |
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| Sponsored Content OpenX As over-complexity, lack of transparency and sub-par technology floods the market, it is clear that the state of publisher container management has fallen enormously short of expectations. It's time for a return to simplicity. Sponsored by OpenX. |
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| Shareen Pathak Agencies are hiring brand-safety officers to act as point people for identifying issues and communicating them across the company — as well as to clients. |
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| Aditi Sangal “The news feed is changing very quickly. It will always be a part of your marketing mix.” |
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| Sponsored Content Cultura Colectiva It may have once been enough for companies to stay ahead of the curve and deliver on promises to brand partners by relying on audience insight, technological innovation, or adaptive social media practices. But in today's media landscape, success requires all of the above. Sponsored by Cultura Colectiva. |
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| Sponsored Content Tune The future of marketing is mobile. With consumers carrying around smartphones at all times, your brand could be inches from their fingertips -- but that means nothing without proper measurement. Get the guide. Sponsored by TUNE. |
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