| "It's inevitable that they open up programmatic." After struggling to fill ad inventory in Snapchat shows, Snap plans to use more programmatic ads in the programming. Chinese e-commerce companies are investing resources in unmanned convenience stores as the population of urban commuters who value efficiency and convenience grows in China. "Any recognition that the journalism we make is valuable is welcome." Publishers see Facebook's subscriptions test within Instant Articles and Google's elimination of its first-click free policy as promising signs in their relationship with the duopoly. As part of an effort to grow Gannett's consumer revenue to counter declining print ad revenue, USA Today Network is testing free memberships at four of its local newspapers. The Los Angeles Times used interest in its "Dirty John" podcast and editorial series to amass an additional 21,000 email subscribers to its Essential California newsletter. On the agenda at the Digiday Marketing Summit: marketing in a platform world. Join us in Nassau, Bahamas from Dec. 5 - 7 to discuss how brands are taking back control, from rethinking internal structures to figuring out ROI on their digital ad spend. Find out about how to join us. |
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| Sahil Patel Snap is having trouble filling ad inventory inside Snapchat shows, which means more programmatic ads are on the way, sources say. |
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| Yuyu Chen In China, retail startups and the likes of Alibaba and JD are all betting big on staffless convenience stores. |
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| Lucinda Southern “Any recognition that the journalism we make is valuable is welcome.” |
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| Lucia Moses The memberships are part of a larger effort to grow consumer revenue at Gannett to counter declining print ad revenue. |
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