Snap is going to start offering longer video slots to advertisers as it looks to bring its ads more in line with its major competitors.
| Snap is going to start offering longer video slots to advertisers as it looks to bring its ads more in line with its major competitors. It's found its way on to more of those media plans, and in some cases can account for 20% of paid social budgets. Read more below. More advertisers are using money they would have spent on Facebook and Instagram to buy video ads on Snapchat in the U.K. From Advertising Week: On Tuesday, the SEC charged Comscore and former CEO Serge Matta with fraud, estimating that the company overstated its revenue by $50 million. The rise of free, ad-supported streaming TV services is nearing an inflection point. Once content to carry the same content as their competitors, these services -- which include Viacom’s Pluto TV, Xumo, Roku’s Roku Channel, Samsung TV Plus and Amazon’s IMDb TV -- are beginning to ask for more of the publishers providing them with 24/7 streaming channels From Digiday magazine: CBD has become the new cure-all for everything. Other things to know about Yesterday we announced the shortlist for this year’s Digiday Worklife Awards. Congratulations to Financial Times, HP Inc., Critical Mass and the rest of the finalists. See the full list here. In a wide-ranging new research report, hundreds of publishers shared their thoughts about their CMS platforms. They repeatedly said that customization, flexibility, and innovative features were sorely lacking. Sponsored by Chorus by Vox Media. | | |
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howdy! howdy! | Advertising Week 2019 | | 'Justify it through data': How brands can work with esports | | As advertisers are trying to figure out how to best tap into that burgeoning consumer base, the Twitch Esports Summit at Advertising Week identified one of the biggest problems with the industry: its massive global scale. | | |
| Sponsored by Criteo | | Marketer’s guide: How to get personal without getting creepy | | Hyper-personalization goes a step further than hyper-targeting, incorporating factors like timing and frequency to create an ad experience that's actually welcome. In a new guide, learn how to reach consumers without hitting them with the creep factor. | | |
howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | Tidying religion: How a growing interest in minimalism has spawned media empires | | Tidying up, has in short, gone big. People are more anxious than ever before, and more cognizant of the impact they’re having on the spaces and the environments around them. The Internet has made space-envy real: Instagram makes it easy to voyeuristically gaze on other people’s homes and marvel at how organized and neat they are. And all of this is aided by the explosion in bloggers specializing in organizing from Dave Bruno to Tammy Strobel. | | |
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