| Snapchat plans to double the amount of video shows it releases this year to about 80, expanding its sources for shows to digital and legacy publishers such as Conde Nast. The decline of organic reach on Facebook is harming publishers' branded content studios, with their spending to distribute branded content on the platform increasing 159 percent year over year in the fourth quarter of 2017. Craig Johnson, Absolut's chief marketing officer, describes his approach to working with platforms in this Q&A. Diversifying revenue was a key issue European publishers discussed at this week's Digiday Publishing Summit Europe. Here's how they are trying to curb their reliance on ad revenue. "It's a marathon at a sprint pace." Michael Kahn, DigitasLBi's global brand president, talks about what it takes to sustain leadership in the long term and more in the latest Starting Out episode. This Friday, Feb. 23 is the regular deadline to enter the Digiday Content Marketing Awards. Categories honor partnerships, campaigns, social media and teams, so start your entry today before submission fees rise on Friday at midnight. |
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| Sahil Patel Snap plans to double the amount of Snapchat shows it releases in 2018 by ordering more shows from digital and legacy publishers. |
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| Max Willens Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. |
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| Sponsored Content Tune It's past time for brands to master mobile marketing. And when it comes to mobile, marketers don't need to choose between a paid or organic media strategy. In fact, it's almost always best to use both. But it can be tough to determine what that right balance is. Sponsored by Tune. |
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| Seb Joseph A transparent and direct marketplace is the only marketplace that can scale in the long term, Absolut’s chief marketing officer said. |
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| Lucinda Southern "Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products." |
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| Sponsored Content Pressboard Sponsored content is on the rise among publishers, ad agencies, and PR teams alike -- but it can be tricky to nail the perfect piece to promote. Fortunately, these five quick tips can help. Sponsored by Pressboard. |
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| Sponsored Content PubMatic The ad tech transparency debate has become radicalized, with attention-grabbing headlines occasionally eclipsing appropriate change. What the market needs is trust between publishers, advertisers, and technology providers-trust that can be achieved by reimagining programmatic business models. Sponsored by PubMatic. |
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