| Heard of Daquan or Goalslayin? In its effort to embrace social media stars that speak to younger users, Snap is now working with accounts beyond traditional publishing brands. On the Digiday Podcast, BuzzFeed CEO and co-founder Jonah Peretti discusses expectations from Facebook and the crisis in the digital media industry. Due to GDPR revisions to data processing agreements, advertisers are unclear as to which companies are processing their data, leaving them open to fines if there's a screw-up. Between preparing for the GDPR and wrestling with the duopoly, publishers have had a rough year. In our latest Confessions, we asked publishing executives what they can't wait to trade some weeks of relaxation for. YouTube announced efforts to combat fake news and elevate high-quality content on the video service, but some publishers are skeptical of its efforts. Learn how Roman is using digital and offline media to market taboo products, how Heineken is marketing a modern beer brand and much more at the Digiday Content Marketing Summit. Register now to join us from Aug. 6-8 in Vail, Colorado. |
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| Sahil Patel Haven’t heard of Daquan or Goalslayin? The teens have, and Snapchat wants to work with the companies behind these social publishing accounts. |
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| Aditi Sangal “We’ve had to figure out a great business on our own. I don’t understand why they wouldn’t want an ecosystem where they can ensure quality of content in newsfeed through monetization.” |
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| Sponsored Content IBM Watson Marketing Today's marketer is under constant pressure to keep up with a swelling litany of demanding day-to-day tasks. Join Michael Trapani, global product marketing leader for IBM Watson Marketing for an on-demand webinar as he explores the specific ways in which AI-powered marketing can benefit your organization. Sponsored by IBM Watson Marketing. |
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| Seb Joseph “Advertisers are concerned that the data-processing agreements they're being asked to sign don't give them enough protection as the data controller.” |
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| Jessica Davies Increasingly difficult relations with agencies, GDPR hell, and industry rhetoric aversion: Publishing executives confess what they’re looking forward to leaving behind most this summer, while on summer vacation. |
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| Sponsored Content realeyesit The advertising industry is beginning to take a closer look at short-form content - from social platforms serving up 6-second ads to brands telling their stories within this creatively challenging time frame. As attention spans adapt to various platforms it's time to see what impact short-form creative has on how people consume media and where the opportunities lie for the creators. Sponsored by Realeyesit. |
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| Sponsored Content Nativo A 2017 study from Akamai found that a 100-millisecond delay in website load time led to a 7 percent drop in conversion rates. The success of publisher monetization efforts is dependant on users staying on the site long enough to see and engage with ads. Learn how you can combat website latency, the silent but efficient UX killer. Sponsored by Nativo. |
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Extended deadline:
July 27, 2018 |
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Early deadline:
August 3, 2018 |
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ALL EVENTS |
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