The AI arms race continues as social platforms have spent the last few months rolling out generative AI-powered creative tools allowing marketers to more quickly generate ad copy and images.
| The AI arms race continues as social platforms have spent the last few months rolling out generative AI-powered creative tools allowing marketers to more quickly generate ad copy and images. Additional coverage: Following a record-breaking season for NFL viewership, advertisers are adapting their media approaches to ensure they capture the attention of a football audience that’s broader than ever before — due, at least in part, to the impact of Taylor Swift. The long-awaited decision from Amazon to place more than $2 billion in media spend finally was announced, with a bit of a surprise: both Omnicom and WPP shared the win, rather than one winner-take-all. This Digiday+ Media Briefing covers how the digital media industry spent summer 2024. Last year just 20% of companies said they expected to expand their occupied space in the next three years, compared to nearly 40% this year. Editor's note: Google's anti-trust trial starts next week. Share your thoughts with us ahead of the trial. Other things to know about The Digiday Media Buying and Planning Awards recognize the companies, campaigns and technology transforming media. Submit for the chance to join the ranks of past winners including Aveeno, Havas Media and more. Enter by October 25 to save. In this new survey-driven report, learn how brands and agencies are improving cross-functional collaboration in their pursuit of personalized, data-driven creative. Sponsored by Celtra. By establishing acceptable content thresholds and policies for the use of AI in political ads, publishers are taking steps to reduce risks while driving political ad revenue. Sponsored by The Media Trust. | | |
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