Special Edition: Beer trends

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News & Analysis for the Beverage Industry

24-Apr-2024

Special Edition: Beer trends

Will AI change the way brewers develop beers? What's happening with craft beer? And what are consumers looking for in the growing alcohol-free category? We take a look at some of the latest innovations and developments in the beer category.

Will AI revolutionize how brewers create new beers? Brewers have long championed the craft and passion behind brewing beer - but scientists believe AI and machine learning has the potential to revolutionize how the industry develops new brews. What will beer development look like in the future?.. Read
US craft beer: The latest market statistics The US craft beer industry once enjoyed meteoric growth rates: but the picture has been less rosy over the last few years. The latest figures from the Brewers Association reveal how the category is faring today... Read
âThey still want to go out and enjoy themselvesâ: Non-alcoholic beer consumers want fun, flavour and pints on tap The market for non-alcoholic beer has steadily shifted away from niche in recent years, with many big brands releasing their own 0.0% and alcohol free brands. But consumers who drink alcohol-free beer are often looking for the same thing as those who drink alcohol: fun... Read
âDo the best things begin with curiosity? Probablyâ¦â Carlsberg launches new global brand campaign The campaign marks the first time Carlsberg will run a global campaign across all of its 120 markets: rolling out in Europe, the UK, Asia and South America throughout 2024 and into 2025... Read
Constellation Brands wins Corona Hard Seltzer battle against AB InBev In a case that has revolved around the definition of âbeerâ, a US appeals court has ruled that Constellation Brands may continue selling Corona and Modelo branded hard seltzers... Read
Nitro boost: Lion Brewery looks to take on Guinness with launch of new nitrogen-infused stout in canned format Singapore-based Lion Brewery has launched its pioneering nitrogen-infused stout in a canned format to cater to easier at-home consumption, as it looks to give market leader Guinness a run for its money... Read
Drizly is gone: What happens next in US alcohol ecommerce? Uber has shut down alcohol delivery app Drizly: barely three years after it paid $1.1bn for the company. What does this mean for the future of alcohol ecommerce in the US?.. Read

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