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| News & Analysis on Food & Beverage Development & Technology - Asia Pacific |
Special Edition: Flavour Innovations
In the Asia-Pacific context, the flavours of a product are one of the most essential components of a food or beverage in order to draw consumer interest. Consumers today want products to taste great, but also look for flavourings to be natural, interesting and, increasingly, sustainable. We look at companies and technologies leading the way in this space, and find out more about how these are expected to propel industry growth. | |
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Hot in here: McCormick expounds on importance of spicy flavours and salt reduction across savoury food categories in Asia Flavours specialist McCormick has highlighted the importance of innovating with spicy flavours in tandem with sodium reduction across savoury food categories in the Asian market... Read Breaking barriers: The Singleton focuses on flavours, welcomes localisation to capture booming Asian markets Diageo-owned The Singleton has identified flavours as a key focus area to further drive growth in Asia, where the complexity of Scotch whiskey and its versatility in localisation are increasingly recognised... Read Breaking tradition: YEBISU accelerating expansion of creative range to catalyse new appeal for beer Sapporo-owned YEBISU has been actively adding new beer flavours to its âcreative rangeâ over the past year, in a bid to stimulate new appeal for the alcoholic beverage... Read Broadening flavour horizons: Malaysian ingredients firm expands product range with white peach amid growth in sweet and savoury categories Malaysiaâs flavour house Matrix has introduced a new white peach flavour to meet rising consumer demand for lighter, fruity options while continuing its foray into the growing savoury segment... Read Dubai-based Linafsi prioritises flavour innovation, sales channel expansion to stand out in competitive healthy snacking market Dubai-based healthy snack brand Linafsi is adopting several strategies to overcome stiff competition, including flavour innovation and localisation, exploring new product formats, and expanding sales channels... Read Vietnamâs Vinh Hoan appeals to children and elderly averse to fish with surimi-wrapped dumplings Vietnamese firm Vinh Hoan aims to appeal to children and the elderly who dislike eating fish with its surimi-wrapped dumplings, which are part of its product portfolio targeting the needs of time-strapped consumers... Read Enhancing enjoyment: Hanamaruki looks to tap sodium reduction and affordability demands in ASEAN with new koji powder Japan-based Hanamaruki believes that its newly launched flavour-enhancing koji powder is in a prime position to cater to product innovation in South East Asia that fulfils both sodium reduction and affordability requirements... Read Milkfish producer Fisherfarms aims to beat stiff competition in Asia through convenience foods, widening market access Filipino aquaculture firm Fisherfarms hopes to overcome strong competition for milkfish products in Asia through convenience food innovations, as well as international accreditations to improve market access... Read | |
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