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| News & Analysis for the Beverage Industry |
Special Edition: Functional and fortified beverages
Once, beverages were simply about hydration. Now, people are clued up to the concept of healthy hydration while also asking what additional benefits their drinks can provide. Rich with innovation, the functional beverage category has always been full of exciting developments and new ideas - but how has the pandemic changed what consumers are looking for? | |
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Is immunity really the top functional choice for consumers in a pandemic era? It sounds pretty logical â the pandemic has prompted increased interest in immunity across F&B. But is it really top dog in the world of functional beverages â or are there other claims consumers are more interested in?.. Read Functional waters: Ready for a post-pandemic rebound? UK functional water sales were hit by the pandemic in 2020: but are predicted to rise consistently over the next five years. But the rebound is not necessarily going to be a straight-forward return to pre-pandemic times: with a shifting market and new opportunities and challenges for brands... Read Soda 2.0: Nostalgic flavors, low sugar, and functional health benefits⦠the meteoric rise of Olipop Olipop â a functional beverage brand forging new territory in the soda category with 9g fiber per can â is on course to more than triple revenues this year vs 2020, says co-founder Ben Goodwin, who launched the brand with David Lester in late 2018... Read âCandy counterâ for functional drinks: New personalised beverage service seeks to mimic sweet shop excitement Malaysian supplements and personalised nutrition outfit Nourished Asia has launched a new brand, Daile Food, focusing on customising milk, coffee, tea, fruit juice, and yoghurt with added functional ingredients... Read From gin to nutrition: New Zealandâs plum-gin maker receives cash tonic to fund nutrition research A New Zealand firm producing gin from Damson plums is expanding into the functional health foods space and has received funding to research and develop nutrition products based on its high amounts of anthocyanins... Read ROAR Organic repositions from sports drink to all-day hydration solution: 'We changed the entire identity of our product,' says CEO If you took the best of Bai, the best of Vitaminwater, and the best of Gatorade, and made it organic, you would have ROAR, says CEO Alex Galindez, who is applying a new distribution and marketing playbook to the five-year-old brand... Read Immunity in a glass: Orange juice bioactives may bolster immunity and reduce inflammation The micronutrients and other bioactives contained in a glass of orange juice is sufficient enough to shore up the immune response and tackle oxidative stress and inflammation, a review concludes... Read |
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