Special Edition: Low and no alcohol

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News & Analysis for the Beverage Industry

31-Jan-2024

Special Edition: Low and no alcohol

As consumers seek to moderate their alcohol intake, the market has opened up for alcohol alternatives.

With improved taste, visibility and social acceptance, low and no alcohol beers have already made their mark. But what's happening with alcohol-free spirits, mocktails and wine?

We put the spotlight on the latest global market data, new product development, and the beverage entrepreneurs carving out their place in this booming market.

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What's hitting the shelves? New launches in low and no alcohol From canned cocktails to alcohol-free liqueurs, we take a look at some of the new products launching in the low and no alcohol category this month... Read
Can alcohol-free wine see the same success as alcohol-free beer? Alcohol-free wine has been slower to take off than alcohol-free beer. Why is this â and are there signs that the categoryâs fortunes are changing?.. Read
How to build alcohol-free brands: Spirits of Virtue shares its secrets to success Creating a great alcohol-free product is one thing: growing and scaling that into a successful business is another thing entirely. In the last five years, Spirits of Virtue has perfected a range of products; expanded to 16 countries including the US (a country with âpotential for explosive growthâ), and become an expert in the private label market. Co-founder Roddy Nicoll shares how the company has carved out its growth trajectory... Read
My Drynuary: âThis year is a pivotal year for the non-alcoholic category in New Zealandâ After 25 years in the brewing industry â most recently as Heinekenâs Global Director of Craft Beer in Amsterdam â Grant Caunter returned to his native New Zealand to start zero-alcohol brand State of Play Brewing. In our series profiling innovators in the category, Caunter tells us what New Zealand's alcohol-free beer scene looks like... Read
How to market alcohol-free alternatives responsibly Alcohol-free alternatives provide a welcome option to the increasing number of consumers who choose not to drink. But there are growing concerns that branding similarities to alcohol could mean that alcohol-free alternatives act as a gateway into alcohol for children or those at risk from harmful drinking. So the UKâs Portman Group has set out its first-of-its-kind guidelines on how to market such products responsibly... Read
What does the global low/no alcohol market look like in 2024? It's January - meaning the spotlight is well and truly on the low and no alcohol category. The latest data from IWSR sets the scene and pinpoints where future growth is most likely to come from... Read
My Drynuary: âOne of the most common questions we receive is âAre you sure this is alcohol-free?â That's the best compliment we can get!â ISH Spirits offers a range of alcohol-free sparkling wines, spirits and cocktails: using a proprietary technique so that drinks mimic their alcoholic counterparts as closely as possible. In our series profiling movers and shakers in the industry, founder Morten SÃ¸rensen tells us how the brand is constantly innovating... Read

Special Edition: Low and no alcohol

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