Special Edition: Spirits

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News & Analysis for the Beverage Industry
Special Edition: Spirits

From big global brands to small craft companies, the spirits sector is full of innovation. We take a look at what's shaping the spirits sector today - and what to look out for in the years to come.

World's first carbon-negative vodka says the spirits sector is 'ripe for disruption' A US start-up has created vodka quite literally from thin air – using solar power to convert carbon from the air and convert it into alcohol. It’s now working with NASA to look at other opportunities for capturing carbon... Read
The ‘Keurig for cocktails’ teams up with big brands for personalized signature drinks A new partnership with spirits and wine company Brown-Forman will bring classic liquors like Jack Daniels, Herradura and Chambord to the Drinkworks pod system in 2020, furthering at-home cocktail personalization... Read
Single origin Aussie coffee liqueur 'puts real, specialty coffee on a pedestal' Mr Black Cold Brew Coffee Liqueur is delving into the craft side of coffee in Australia with its first limited batch sourced from single-origin beans. More releases are to come, made from coffee of different global regions... Read
Lyre’s non-alcoholic spirits: ‘Our range is designed to be the most successful mimic of classic spirits’ Taking its name from the lyrebird (an Australian bird famed for being able to imitate almost any sound), Lyre’s has set out to become the greatest mimic in the non-alcoholic spirits category. Launched earlier this year, the Aussie brand has already spread its wings to the UK and other markets... Read
What does the future of gifting look like in the spirits industry? The festive season is a key trading period for spirits. And branded gift packs in particular are proving to be a major area of innovation, thanks to technological advances and heightened creativity, writes Leyton Hardwick of design agency Drink Works in this guest article... Read
'Premium level' RTD shots find new footing on-premise in Japan New York-based LIQS Cocktail Shots is taking its growth international with November’s launch into Japan. Its lines of liquor-based and wine-based shots build their audience first on-premise at concerts, stadiums and festivals... Read
Amazon launches its own spirits brand Amazon has launched its first premium spirits brand in the UK, called Tovess... Read
Don't expect much from China unless you have money to market Spirits brands should not rely on China's massive population alone as the key to success in the country. Building a brand is about playing the long game: with an investment in time and money... Read
Pernod Ricard signs strategic partnership with baijiu producer Wuliangye Pernod Ricard has signed a strategic partnership with one of China’s largest baijiu producers, Wuliangye International (HK) Limited: as both parties aim to accelerate their development in the Asian and global spirits markets... Read
Bacardi acquires Stillhouse Spirits Bacardi has acquired Stillhouse Spirits, a ‘young powerhouse brand’ in the US whose products include vodka, whiskey and bourbon... Read
Could pea gin lead a new generation of carbon neutral spirits? Gin produced from peas could ‘significantly reduce’ the spirit's carbon footprint: while the gin could ultimately become carbon neutral if by-products are used by the animal feed industry... Read
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Non-GM Grain Neutral Spirits for Beverages
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