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| News & Analysis on Supplements, Health & Nutrition - Europe |
Special Edition: Sports & Active Nutrition
The sports and active nutrition market is growing rapidly as consumers look to 'get healthy on the go', and maximise the benefits of their active lifestyles. Indeed, Mintel data estimates that one in every four people in the UK have consumed some for of sports nutrition product - reflecting a growing appeal of sports and active nutrition in the wider nutrition marketplace - and not just elite athletes. But how do shifting consumer preferences, and the growing influence of new ingredients and new scientific breakthroughs impact the sports and active nutrition category? | |
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SPONSORED MESSAGE | | | Healthy Snacking: Discover our solution with Laktein WPI Profit from the growing interest in Healthy Snacking with our High Protein Chocolate, made with Laktein WPI, an excellent source of protein with optimal functionalities for chocolate. This concept has been designed to meet the needs of your consumers looking for healthy and tasty products... Click Here | No holds barred: How the nutrition bar market is breaking free from traditional categories The nutrition bar market is witnessing an unprecedented merging of categories and is calling into question all health and wellness stereotypes, revealing âfascinatingâ macros trends and new product opportunities for the whole food and drink industry to tap into... Read Persistent nutrition gaps at sports teams provides opportunity Many pro sports leagues still have a long way to go when it comes to supporting players with proper nutrition and supplementation, which could be a big opportunity for sports nutrition companies... Read Highlights from San Diego: Online reviews, influencers, latest research and more The recent Sports Nutrition Summit brought cutting edge scientific and market insights to attendees who also had the opportunity to make important contacts with major players in the industry... Read Creatine plus HMB may boost testosterone levels in elite male endurance athletes A combination of Creatine plus HMB may increase testosterone levels and boost aerobic power, compared to Creatine or HMB alone, suggest new data from Spain... Read Lumina: More and better reviews key to online success Lumina Intelligence now has enough data for online product reviews to use it in a predictive fashion. For sports nutrition products the news is those with the most reviews and the best scoring reviews prosper; products with few reviews get dropped... Read Probiotics in sports nutrition: Ralf Jäger on using the right strain The probiotics expert highlights research on strain-specific benefits for athletes and performance... Read The 'other' side of the industry creates most of the problems, but has most of the new blood, too There has been a lot of talk over the years about there being âtwoâ dietary supplement industries. One that plays by the rules, one that doesnât. But itâs wise not to forget in that discussion the entrepreneurial drive that made this a thriving industry in the first place... Read Social media influencing: Finding the right formula Jim Stoppani, Shawn Arent and Joshua Schall weigh in on how brands can strike the right balance when using online influencers... Read Lifelong workouts benefit aging muscles in female athletes: Study In just over two years, Title IX will celebrate its 50th anniversary. Since the landmark gender-equity law was passed, the number of girls playing high school sports has grown from 294,000 in 1971, to over 3 million in recent years... Read ESSNA unveils its sports nutrition priorities in wake of EC change of guard The European Specialist Sports Nutrition Alliance (ESSNA) today reveals a manifesto, in which it looks to match consumers with products that complement balanced diets and support active lifestyles... Read George Kokkinis on delivery systems: Challenges, efficacy, and the latest technology George Kokkinis, co-founder and managing director at Pharmako Biotechnologies, sat down with NutraIngredient-USAâs Danielle Masterson at the Sports Nutrition Summit in San Diego. They discussed some of the innovative technologies that Kokkinis developed... Watch now Leading sports nutrition retailer joins ESSNA the UKâs largest mail-order supplier of vitamins, minerals and health supplements, Healthspan Elite, has joined the European Specialist Sports Nutrition Alliance (ESSNA)... Read |
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