The deal deal boosts Stagwell’s digital OOH offerings for its clients while giving Talon better and deeper access in the U.S. marketplace.
December 17, 2021
Stagwell Media Network and U.K.-based out-of-home media company Talon Outdoor have cut a strategic partnership deal that boosts Stagwell’s digital OOH offerings for its clients while giving Talon better and deeper access in the U.S. marketplace. Read more below.
Standardized data-driven linear buying at scale is providing the functionality needed to make planning, transacting and measuring campaigns on linear TV a scalable reality.
OMG Signal research found a disconnect between consumers’ feelings over privacy around banking and consent levels with banking and personal finance sites.
With a raft of disparate data systems in play, the ad sales cycle has become complicated. This guide breaks out the steps and tools for tackling complexity in 2022 and beyond.
To get a sense of how the PR activations are helping Ace reach its target audience and boost brand affiliation with younger audiences, Digiday caught up with Jeff Gooding, vp of marketing at Ace Hardware.
