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State Farm Is Being Featured in Tonight's Episode of Black-ish Insurer integrated into the storyline By Tim Baysinger Faced with declining overnight ratings and the myriad ways viewers can avoid ads, some brands are beginning to master the art of product placement, and networks are reaping the rewards.
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Hillary Clinton Will Be on This Wednesday's Episode of Broad City Creators discuss whether their show is 'millennial' and 'feminist' By Kristina Monllos If you've been wondering when Hillary Clinton will appear on Broad City, the answer is Wednesday, March 16. That revelation came at South by Southwest Interactive on Saturday morning during a keynote by the ...
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How CNN Raided the Competition to Raise Its Politics Game Doubled staff with hires from Politico and The Hill By Mark Joyella In the run-up to the 2016 election, CNN worldwide president Jeff Zucker made the decision to go "all in" on politics—on television, sure, but also online. "Our digital coverage needed to be as ...
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National Geographic Channel's 'Epic, Audacious' Upfront Previews Emphasis on Scripted Programs David Letterman heads to India in return to TV By Jason Lynch National Geographic Channel is leveraging its global brand to take audiences and advertisers to new places—including the red planet.
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Why Anthony Bourdain Is Bullish on the Future of Long-Form Digital Storytelling Parts Unknown star values unique voices By Lauren Johnson Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel stories.
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Infographic: The Video Sites Millennials Can't Live Without (and the Ads They Can Live With) YouTube, Netflix and social all surpass TV By Carrie Cummings Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy Media studies how Gen Z and ...
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Note to Media and Marketing Execs in the Wake of SXSW: Don't Move to Austin You probably won't like all the growth, innovation and energy By Amy Hansen As SXSW winds down this week, heed my advice. Whatever you do, don't move to Austin. I'm serious. Put down that Forbes article that recently named it the No.1 boom town and go back to shoveling snow, or ...
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