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Step on This Asics Ad, and It Analyzes Your Gait and Picks the Right Shoe Get to know your feet better By Angela Natividad Running may be one of the easiest sports to jump into, but those who run know it's hard on your body and can lead to serious long-term injuries--making your shoe choice critical for doing it safely. A study from the London School of Podiatry found that 70 percent of runners don't wear shoes that suit...
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It’s Your Hair vs. Your Commute in This Surreal, Entertaining Hair-Care Ad Can busy people still feel beautiful? By Angela Natividad The other day over a coffee break, some guy at the office with a massive bouffant admitted he gets up an hour early to do his hair. He also arrives at work way earlier than I do. I hate him. Hoping to break the mold of unreasonably lustrous hair advertising, international haircare brand Syoss gives...
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A Menacing Black Hole Embodies Marketers’ Greatest Fears in the Latest MailChimp Campaign Droga5 delves into the product By Patrick Coffee You've heard of MailChimp. And if you've followed the ad industry or listened to any podcasts over the past year-plus, you know what it isn't: a shrimp, a blimp, a limp, or any other adorably rhyming object. But what does the company sell, exactly? According to the latest campaign from creative agency of record Droga5,...
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Airbnb CMO Wants to Meet Women and ‘Creatives of Color’ at Cannes Jonathan Mildenhall is looking for diverse talent By Kristina Monllos Airbnb wants the creative team behind its marketing to be as diverse as the world it represents. That's why Jonathan Mildenhall, the brand's chief marketing officer, has put out a call to action, asking for women and "creatives of color" to meet with him at the Cannes Lions International Festival of Creativity this June. "The...
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This Design Conference Wants Creatives to Help Solve Climate Change With a Competition Winners will split award worth $1 million By Katie Richards What Design Can Do, a design conference currently taking place in Amsterdam, has proposed an interesting challenge to the creative community today. Beginning today, the conference is asking anyone and everyone in the creative community to submit ideas to its Climate Action Challenge. The goal? To find solutions that will help solve climate change. Anyone...
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Meet the Robotics Wiz Behind Old Spice’s Giant Mechanical Sea Creature S.Q.U.I.D. whisperer Rafael Fittipaldi tells all By David Gianatasio Unless you've been lost at sea, you've probably heard about the giant robotic squid that Old Spice deployed last weekend for a wacky, high-profile internet game on Twitch. (It generated plenty of ink!) The breathtaking beastie starred in a game called S.Q.U.I.D. (Shared Quests Uniting Individual Dudes), which was live-streamed Friday, Saturday and Sunday at...
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Netflix Got Pete Souza, Obama’s Photographer, to Shoot ‘Candids’ of Frank Underwood House of Cards toys again with the real world By Tim Nudd Netflix has always enjoyed dipping into the real world for its House of Cards marketing. Most famously, it did so with the "FU 2016" campaign via BBH, which included running a campaign ad for Frank Underwood during a Republican presidential debate in December 2015. Now, as Season 5 approaches, the show is again delightfully blurring...
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