Even the biggest and most lauded advertisers struggle with moving more marketing in-house.
May 27, 2022
Even the biggest and most lauded advertisers struggle with moving more marketing in-house. Coca-Cola is a case in point: two years into its own in-house plan, and it’s still very much a work in progress.
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Targeted advertising may be the dominant digital approach, but it’s still a burgeoning aspect of the broadening TV ad market. But that’s changing, albeit slowly though not as slowly anymore. Case in point: The Walt Disney Company is bolstering its advertising division’s data-related ranks. Read more here. Bloomberg Media will debut five new podcasts with iHeartMedia this year. Other things to know about Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. For publishers, personalizing email newsletters is a key tool to drive reader engagement and create opportunities for monetization. Sponsored by Jeeng. Brands are leveraging digitized loyalty points, gift cards and other rewards to personalize and streamline the customer experience, encouraging loyalty. Sponsored by Blackhawk.
Disney has hired as its svp of addressable sales Jamie Power, who previously served as chief data officer and head of platform at advanced TV advertising company Cadent.
Software consulting firms can work as an extension of a media company’s team as well as deliver an end-to-end project, providing additional benefits compared to in-house teams.
Bloomberg Media and iHeartMedia are releasing five podcast shows this year, part of a three-year co-production and distribution podcast deal to create over a dozen new original shows.
Publishers like Dotdash Meredith, Dow Jones, theSkimm and NBC News are adopting team-specific RTO policies, designed to make the return to in-person work more accommodating. But they can also create complications.
While the bulk of Future plc’s buys have been purchases of publications, the strategies behind them have not solely been about adding like inventory and like audiences, Webby said in the latest Digiday Podcast episode.
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