Marketing Infographic: 10 winning tactics for boosting brand awareness It takes multiple touch points before a potential customer will buy a product. Here are some ways to get your organization in front of them more often and drive big sales numbers.
OP-ED Why separating editorial and marketing is essential for PR While some are actively trying to blur the lines between editorial and paid media, this author argues that tearing down these barriers is bad for PR—and for the larger society.
Writing & Editing Want to become a speechwriter? Step 1: Write speeches You won’t start off penning soaring orations for heads of state and CEOs. You can find local officials and businesspeople, though, who need a wordsmith. Also, ask your own boss.
Awards Do you stay ahead of social media trends? Share how you do it so successfully. Enter PR Daily’s 2018 Digital PR & Social Media Awards. Don’t miss the final deadline on March 2.
Writing & Editing 4 bad writing habits—and how to break them Good writing is a discipline. Here are some bad practices that all writers should weed from their daily routines.
The PR Industry 5 rules for addressing your biggest competitors While it doesn’t do you any favors to whine about corporations with deep pockets encroaching on your niche, staying silent can be just as unhelpful. Here are five ways to flip the script.
From the Archives 5 steps to hiring an ‘editor in chief’ for your content Expand the reach and effectiveness of your content marketing efforts by hiring someone who can treat your branded campaigns and website like a newsroom. Here’s how.
Awards Are you on the cutting edge of digital communications? PR Daily’s 2018 Digital PR & Social Media Awards spotlights the communicators who dominated digital platforms and generated outstanding buzz for their clients or organizations.
Crisis Communications Delta, FedEx seek to strike a balance on NRA backlash National corporations with headquarters in conservative states are struggling to maintain equilibrium given the demands of a divided body politic and an angry consumer base.
Marketing 3 web design flaws that undermine your brand image While a web presence is essential to getting brand awareness and acquiring sales leads, some web design faux pas signal that your organization isn’t ready for primetime.
