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StubHub Would Like a Word With You Before the Apocalypse Destroys Life as We Know It Latest spots from Goodby Silverstein & Partners By David Gianatasio The machines finally rebel against their makers and begin reducing human civilization to cinders. Amid the chaos and destruction, as the awful end draws near, your most soul-crushing regret is... You never went to a Sia concert? Goodby Silverstein & Partners posits just such a silly scenario for StubHub in the action-packed commercial below, one...
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7 Questions Marketers Should Consider When Weighing the Quality of Their Data Sets of numbers can be misunderstood if they lack integrity By Julie Fleischer The media landscape has realigned itself with lightning speed to the power of data. After a century of being limited by "brute force media," marketers quickly glommed onto the vast potential of digital and addressable audiences. Julie Fleischer Headshot: Alex Fine The data "exhaust" from the digital experience has been a game changer for marketers,...
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CMO Dana Anderson Is Leaving Mondelez to Become MediaLink’s Marketing Chief She'll take on the same title at the advisory firm By Christine Birkner, Patrick Coffee Dana Anderson, CMO of packaged goods giant Mondelez International, is leaving the company to hold the same title at strategic advisory and business development firm MediaLink. "I'm ready to scream it from the rooftops because Dana is such a big personality," MediaLink CEO Michael Kassan said today, describing Anderson as "someone I have secretly gone...
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KFC Will Launch a Chicken Sandwich Into Space With the Help of Celebrity Colonel Rob Lowe The latest Colonel Sanders introduces a new menu item By Christine Birkner With Budweiser planning to brew beer on Mars, it's perhaps only fitting that KFC is plotting to launch a chicken sandwich into space. The Zinger, a spicy, crispy breaded-chicken sandwich that debuts in the U.S. on April 24 is already one of the top-selling sandwiches in KFC's international markets. To promote the Zinger, actor Rob...
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The Burt’s Bees 360 Experience Takes You Inside Founder Burt’s 300-Square-Foot Cabin There isn't even an alarm clock By Angela Natividad So many brands are just selling us the fantasy of artisanal craftsmanship and granola roots. But Burt's Bees is the real thing. Trust us. Or if not, trust Baldwin&, MediaMonks and Google, who've just launched Burt's Nature--a 360 experience that plunges you into the late Burt's Bees founder's cabin in rural Maine. The 300-square-foot unit...
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Forbes Shows How Different Its Billionaires List Would Look If Top Earners Were Women Ever heard of Marcia Zuckerberg? By Angela Natividad How much does equal pay matter, anyway? A lot, when you're making (often less than) 80 cents on the dollar--never mind pay that plateaus faster, coupled with a longer life expectancy than men. To put this point in harsh relief, Forbes Brazil's latest work, "Equal Pay Billionaires," imagines the female versions of notable business personalities...
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Apple Talks Up Its Environmental Efforts in Charming Animated Stories for Earth Day Green initiatives, as voiced by Apple execs By Tim Nudd It took Apple a while to properly commit to manufacturing policies that help protect the environment, but in recent years it's made significant progress--and has been broadcasting that fact, particularly on Earth Day. For Earth Day 2017, the tech giant has rolled out four charming animated videos explaining some of its green initiatives, narrated by...
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