| | | | | Sony and Warner Bros. Hype Summer Blockbusters as Spending on New TV Ads Dips Movie trailers dominate national broadcast placement budgets By Erik Oster Odds are you've been seeing a lot of movie trailers lately. After rebounding from a lull in the first full week of July, spending on national broadcast placement for new creative was down again last week. A total of 477 advertisers devoted $85 million to such placement for new ads, according to Kantar Media, down...
Read more » | | | | | | Adweek Webinar by Neustar | | |
| | | | | | | | | | |
|
