Microsoft and Google are bringing new AI tools to TV’s biggest audience while other brands test generative AI in their own campaigns.
| Microsoft and Google are bringing new AI tools to TV's biggest audience while other brands test generative AI in their own campaigns. Additional coverage: While tech and entertainment companies are successfully using gaming as a platform to promote their other products and intellectual properties, the actual financial returns of publishing high-quality games are diminishing. This week's top story: ‘Left high and dry’: Confessions of a laid-off gaming industry worker Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII How agencies are investing in influencers this Super Bowl For Doritos Dinamita, a $7M ad spot is just the start of its Super Bowl strategy Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024 How Taylor Swift lit up advertisers’ Super Bowl playbooks D+ Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl With a $7M price tag per Super Bowl ad, brands are ‘hacking’ the system. Here’s how. TelevisaUnivision reveals the brands that will sponsor its first-ever Spanish-language Super Bowl telecast Other things to know about Join us for the Digiday Publishing Summit from March 25-27 in Vail to connect with execs from Axios, Disney and many more. Prices rise Tuesday, February 13. Advertisers spend time and resources ensuring their creative designs resonate with their audiences, which includes the underlying format delivering the ad to the user. Sponsored by Yieldmo. To better keep track of costs and content, subscribers are looking for a way to connect all of their subscriptions. Sponsored by Bango. | | |
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